CannaTek Web Design
CannaTek operates two, 35-acre farms in Pope Valley, a fertile plot of Southern Colorado nestled in the foothills of the Wet Mountains. Receiving 350 days of sunshine per year, the company has the perfect location to grow the state’s best cannabis product.
The goal in branding the cannabis company’s web presence was to allow both the innovative product and the business’s family values to shine. The new site is founded on historic medicinal imagery imbued into playful illustrations, fit system icons, and clean photography.
It was important that the design honor the innovative science which stands at the core of CannaTek’s mission and brand identity. Engineering refined genetics and carefully monitoring the expression of genetic traits, the company’s technology innovates from seed to cultivation.
The photography and video were created to reference an elegance and exclusivity, elevating the product out of its complicated legalization history in the United States.